Customers at Fashionology aren't slaves to ready-made dresses, shirts, or pants. Au contraire! Tweens can interact with a huge touchscreen computer and pick a garment - then add their own personal design touches, choosing "thingalings" that can be sewn, clipped, or pinned on. Print-out in hand, young fashionists then sit at a table to put finishing touches to their items using Bedazzlers, among other tools. Once it's done, they can model it for the camera and have an instant snapshot flash on the screens in the store.