Gregory's Toys551

With massive toy warehouses (both on- and off-line) sucking up most of the business, smaller toy stores are getting hard to find. Located in Encino Place, Gregory's Toys competes in this environment with a charming, low-pressure atmosphere.

The best feature of the store is the way it invites children to lay their hands on most of the toys. A large receptacle at the front of the store overflows with multi-colored balls for every kind of sport. And tickets can be purchased for a dollar to ride on the carousel at the front of the outdoor mall.

The store is neatly laid out, with hanging signs that label the categories of playthings. There is a surprisingly wide array of toys, including developmental toddler toys, science kits, books, arts and crafts, and musical instruments.

Another distinguishing factor of Gregory's Toys is the selection of imported items. Kettler tricycles and Bruder trucks, both brought in from Germany, get a lot of attention for their quality and uniqueness.

As is the case with most single-location toy shops, Gregory's Toys has moderate to expensive prices. Still, there is great value in the fine time your children will have in looking around and experiencing the store.