The full text originally read HOLLYWOODLAND; it was erected in 1923 as an advertisement for real estate development. Now the famous fifty-foot-high white letters have motion detectors around them to discourage graffiti taggers from defacing this movieland landmark. A difficult hiking trail leads you to the sign from Durand Drive near Beachwood Drive; best viewing is from below, at the corner of Sunset Blvd and Bronson Ave.
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