If you have an overwhelming need to see the NBC logo everywhere you look, NBC Experience is the place for you. Everything from water to candy to t-shirts is heavily branded. A couple of cool features do exist here, though. Kids get a huge kick out of interacting with a blue screen and taking home a video of themselves with Conan O'Brien, Jay Leno, or Today Show weatherman Al Roker. Note that kids can make the videos for free (it's taking a tape home that'll cost), and if the lines aren't too long the staffers are usually pretty kind about re-do's. The tour runs about 70 minutes, and takes you through the building at Rockefeller Plaza - past the radio control room, into a little theatre, where you'll see a short film about the history of the station. From the film, you're guided through a couple of studio sets, usually including the Saturday Night Live set (which is often of interest to the teens in the crowd). Note that children under six are not admitted to the tour. Your final stop is a blue screen weather report experience. If your child has a show biz bug, this is his or her chance to shine; one person is selected from the crowd to present a mock weather report. Back in the store, you can drop in to the high definition theatre for another short film, but this experience is pretty miss-able - it's more a commercial for NBC than anything else.