OLLY Shoes452

OLLY Shoes - launched by parents who were frustrated with the options for buying children's shoes - is the place to go for children's shoes. The store stocks a full range of styles, including athletic casual, school, dress, and seasonal styles. Popular brands include Ecco, Primigi, Jumping Jacks, Nina Kids, New Balance, Nike, and Robeez.

OLLY puts an emphasis on teaching each store associate proper fitting techniques, and stresses the importance of product knowledge for each brand they carry. Patented in-store technology takes a unique measurement of each shoe and plugs it into custom software that superimposes a child's foot inside the shoe to determine if it fits correctly. The scanner is embedded in a train, making the process fun for kids.

Though OLLY prices are comparable with mid- to high-end children's shoes, the fit and quality are excellent.