For many San Franciscans, and folks way beyond, Peet's is the only synonym for coffee. Many parents have a routine of kicking off the day with their Peet's brew. (And kids get a kick out of the yummy hot chocolate, too!)
Peet's has such a dedicated following that we know one guy from Houston who, after years away from the Bay Area, still waxes poetic about his love of Peet's.
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