College sweats are cool. Buying at the college bookstore is expensive. Enter Steve and Barry - who did something about the inequities by opening their now-national chain clothing stores. In most stores, each item in stock can be had for less than ten bucks. (We know some kids whose allowances are more than that.) Logo gear isn't limited to local colleges - licensed merchandise of just about any kind is fair game for Steve & Barry's buyers - and sizes accommodate most sizes of shoppers, from the littlest little-leaguers to NBA pros. Steve & Barry's carries the http://www.starbury.com target=new>Starbury Collection, created by NBA star Stephon Marbury, designed to offer kids reasonably priced, yet uber-cool clothes and shoes. Well, OK, Stephen Starbury might be one of the few NBA players that really thinks before he plunks down a wad of cash for clothes...but most families think about it, and that's why we like Steve & Barry's. Just about every item inside is $10; none is more than $20. And just to prove "affordable" doesn't mean "uncool," Steve & Barry's offers exclusive lines from Amanda Bynes, Venus Williams, Sarah Jessica Parker, and other celebs.